TANG?

OLD

NEW

Could it be the sweet orange, NASA approved, TANG we all know and loved in our younger years?! Why, it is!
US design firm, Streng, has recently redesigned the packaging for TANG. Although, I must say I do hold some suspensions to whether or not this is an actual redesign as http://www.strengdesign.net leads to no where and the redesign seems to look a bit unpolished and graphically bland to be a final product. While the new and improved manufactured container is very pleasing, the graphics, in my opinion, could use a bit more work. Although, I do applaud the firms creative spin on the bar code. The designers also utilized an exposed “NASA” grid, however, it still amazes me how a designer could fail to use a grid properly, especially when it is exposed. Yes, this is a vast improvement for the look of TANG, both sleek and playful, however, I have yet to truly depict whether this redesign really exists. Read more at, Lovely Packaging.

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About SZ

Samantha Szakolczay is the founder/designer of THE SZ DESIGN in San Francisco. Following a passion of design through the motto, LIVE WHAT YOU LOVE //
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